Top carousel vs bottom carousel: where your Amazon videos show

Two places your video can show

When you post a video for a product as an Amazon Influencer, it can appear on that product's page in two main places:

• The top carousel: videos shown up with the product photos, at the top of the page. This is the first thing a shopper looks at.
• The bottom carousel: the video section further down the page, usually below the product details. Shoppers have to scroll to reach it.

Sometimes a video doesn't show on the product page at all, even though it's posted. It still lives on your storefront, but shoppers on the product page won't see it.

Why the top carousel matters so much

Most shoppers look at the photos and the top of the page, and many decide without ever scrolling to the bottom. A video in the top carousel gets in front of far more people, so it usually earns far more. Even within a carousel, being video #1 or #2 beats being #14.

How Amazon decides

Honestly, nobody outside Amazon knows the exact formula, and it changes. Amazon decides which videos show and in what order. What creators generally find helps:

• A video that's clearly about that exact product, tagged on the right product.
• Showing the product being used, not just unboxed.
• Answering what shoppers want to know: size, how it works, what's good and bad about it.
• Good lighting, clear sound and a thumbnail that shows the product.
• Being early, before the product page fills up with videos.

Be wary of anyone who promises a trick that guarantees the top spot.

How to check where your video shows

By hand, you open the product page, look through the top carousel, then scroll down and look through the bottom one, and note your position. It works, but with 50 or 500 videos across amazon.com and amazon.ca, it's hours of scrolling, and placements change over time.

Checking your placement regularly tells you which videos are working, which products are worth filming again, and which videos might do better reposted to the other store.

Questions